Ownership, technology and transaction economics are all moving at once. That combination is rare, and it is why 2027 planning cannot lean on what has worked in the past.
22 years of the Swanepoel Trends Report
22 Years of Helping Real Estate Leaders See Around Corners.
Leaders face the same questions every year: what is actually changing, and what to do about it. The Swanepoel Trends Report separates the shifts that matter from the ones that only fill a conference agenda.
Deal After Deal
Acquisition Mania!
Compass is still digesting its acquisition of Anywhere, which had spent two decades as the world's largest residential brokerage. It was not an isolated event: Keller Williams sold a major stake to Stone Point Capital; Rocket now owns Redfin; Real and RE/MAX have agreed to combine; Bed Bath & Beyond has made a deal to acquire Fathom. The pressures behind these moves are being felt well beyond the companies involved.
Published annually for 22 yearsDigital access late NovemberPrint ships in DecemberT3 Trends access included
What comes next?
Only in the 2027 Swanepoel Trends Report.
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"More than two decades in, the standard for the Swanepoel Trends Report hasn't changed: Tell real estate leaders what is coming and be right about it. And in this pivotal time, Stefan Swanepoel has rejoined the team to help produce the report he originated for the industry he loves."
The guidance is forward-looking, actionable and structured to support smarter decisions.
One Purchase, Two Formats
The digital edition supports work now; the print edition remains for the shelf. Both are included in a single purchase.
Value All Year Long
A full year of access to the T3 Trends research library is included with every order. The research keeps working long after the 2027 report is published.
Experience, Analysis, Direction
There are 2027 decisions being made now: how to treat inventory that never reaches the open market; what the operating model has to look like if sales volume stays where it is; where the relationship between brokerages, associations and MLSs is heading.
The Swanepoel Trends Report applies T3 Sixty research discipline to those decisions and provides a planning tool leaders can work from immediately.
The people behind the research
Many Perspectives. One Standard.
Stephanie Reid-SimonsEditor in ChiefAndrea V. BrambilaLillian DickersonAmie FisherDave GallagherPrem LuthraJack MillerMeghan RoosLaura SchreierKatie ShottsStefan SwanepoelTinus Swanepoel
T3 Sixty's research discipline dates to 1997 — nearly 30 years. The last 22 of those years have been published as the Swanepoel Trends Report; before that, the same underlying research took the form of the Real Estate Confronts book series.
Every Order Includes More Than the Report.
The 2027 Swanepoel Trends ReportDigital edition in late November, print edition in early December.
One year of T3 TrendsFull access to T3 Sixty's research library, available all year as 2027 plans take shape.
One year of Real Estate NewsReporting on the companies, deals and policy shifts moving the industry. Included for new subscribers.
This price runs through December 31, 2026. The price goes to $250 on January 1.
Years like 2026 only come around less than once a decade. The opportunities ahead in 2027 and 2028 rival the changes the world is seeing outside of real estate.
